According to Altimeter’s research (Jeremiah Owyang and company) 2010 was the year for corporate social business formation, 2011 will be the year for integration. Emphasis on ROI, social CRM and Social Media Management Systems (e.g. CoTweet) + “socializing” your website. Presentation includes 2010 and estimated 2011 spend figures.
Very inspirational recap of Brian Dunn’s fascination with the Internet and social media and a scary episode of his Twitter account hijacking.
Long live the customer life cycle, the new way to structure marketing and social media engagement!